Google Ad Manager supports a wide range of demand partners for header bidding. Here are some of the most popular ones:
Amazon
Index Exchange
Magnite (formerly Rubicon Project)
PubMatic
OpenX
Triplelift
Sharethrough
Adform
The Trade Desk
SpotX
Criteo
Conversant
AdX
This list is not exhaustive, and the specific demand partners available to you may vary depending on your location and the types of ad inventory you offer.
To get the most accurate and up-to-date list of supported demand partners for your specific GAM account, you can:
Check within GAM: Navigate to Delivery > Bidders and review the list of supported bidders.
Consult with your GAM account manager: They can provide you with a tailored list of recommended demand partners based on your needs.
Refer to the official Google Ad Manager documentation: This can provide detailed information on supported demand partners and how to configure them.
It's important to select demand partners that align with your target audience and ad formats to maximize your ad revenue.