To open bidding in Google Ad Manager, follow these steps:
Log in to Google Ad Manager: Sign in to your Google Ad Manager account.
Navigate to Open Bidding: Go to the Delivery tab, then click on Bidders. From there, click Go to Open Bidding.
Review and Accept Terms: Review the Open Bidding terms and click Accept.
Add New Bidders: Once accepted, you can add new Open Bidding bidders by clicking on Add Bidders and entering the details of the third-party exchanges you want to invite to bid on your inventory.
Configure Yield Groups: Set up yield groups to manage which bidders can participate in the auction for specific inventory. This helps in targeting and optimizing bids.
Enable Open Bidding: Go to the Settings tab, click on Ad Serving, and select Open Bidding. Click Enable Open Bidding to activate the feature.
Test and Monitor: After enabling Open Bidding, test the setup to ensure everything is working correctly. Monitor the performance and make adjustments as needed.
By following these steps, you can successfully open bidding in Google Ad Manager and invite third-party exchanges to compete for your ad inventory in real-time auctions.