In Google Ad Manager, the drop-off rate refers to the percentage of ad responses that do not result in an impression. This metric is particularly useful for understanding how often ads are not being displayed after being requested. The formula for calculating the drop-off rate is:
A high drop-off rate can indicate issues such as slow ad load times, ad blocking, or other technical problems that prevent ads from being shown.
Is there a specific aspect of the drop-off rate you're curious about or need help with?