Setting up Floodlight in Google Campaign Manager (CM) involves creating Floodlight activities and tags to track user actions on your website or app. Floodlight is Google's conversion tracking system, and it helps you measure the effectiveness of your digital campaigns. Below is a step-by-step guide to setting up Floodlight in Campaign Manager:
Step 1: Access Google Campaign Manager
Log in to your Google Campaign Manager account.
Navigate to the Advertiser for which you want to set up Floodlight.
Step 2: Create a Floodlight Configuration
Go to Admin > Floodlight Configurations.
Click New Floodlight Configuration.